Inside Apple Book Reviews
Inside Apple by Adam Lashinsky Book Summary
Journaliste spécialisé dans les nouvelles technologies, Adam Lashinsky a enquêté pendant de long mois sur Apple et raconte dans cet ouvrage très documenté quelques-uns des secrets les mieux gardés de la firme à la pomme en matière d’innovation, de marketing, de communication, de management et de lobbying. Il revient sur l’histoire de la compagnie et s’attarde sur la personnalité de Steve Jobs et la façon dont celui-ci a façonné l’entreprise. Il offre également de nombreux éclairages sur les pièges qui attendent Apple depuis la disparition de son charismatique fondateur. Nouveau format, nouveau prix et édition actualisée : quel avenir pour Apple ? Records de cotation boursière et lancements de nouveaux produits ne suffisent pas tout à fait à rassurer les fans de la marque, inquiétés par quelques « couacs » (application ratée, nouvel iPhone perfectible…). L’auteur fait le point sur ces derniers développements et sur les premiers mois de gouvernance de Tim Cook, le successeur de Steve Jobs. Il donne son avis sur l’avenir de l’entreprise.
Book Name | Inside Apple |
Genre | Software |
Author | Adam Lashinsky |
Published | 10 April 2013, Wednesday |
Language | English |
E-Book Size | 1.16 MB |
Inside Apple (Adam Lashinsky) Book Reviews 2024
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Download Link | Book Format |
inside-apple-ebook.pdf | |
inside-apple-ebook.epub | EPUB |
inside-apple-ebook.kindle | KINDLE |
Inside Apple E-book (PDF, PUB, KINDLE) Download
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Summary of Inside Apple by Adam Lashinsky
The Inside Apple book written by Adam Lashinsky was published on 10 April 2013, Wednesday in the Software category. A total of 102 readers of the book gave the book 0 points out of 5.
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