Play Bigger Book Reviews
Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney Book Summary
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
👋 Do you love Play Bigger books? Please share your friends!
| Book Name | Play Bigger |
| Genre | Small Business & Entrepreneurship |
| Author | Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney |
| Published | 14 June 2016, Tuesday |
| Language | English |
| E-Book Size | 1.18 MB |
Play Bigger (Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Amazing. Every entrepreneur or business owner must read this
Essential for any entrepreneur or job seeker!. Yes, this book is crucial not just for entrepreneurs but also job seekers. The current job market is more competitive then ever, and this strategy will help you stand apart from others!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Imagine you at your best. All the time. Picture yourself at your sharpest and most productive. Your most alert and focused. Your most lucid, creative and confident. At work. At play. In every area of your life. Add Mind Lab Pro® v4.0 to your daily routine and uncap your true potential. Buy Now!
Adsterra is the most preferred ad network for those looking for an alternative to AdSense. Adsterra is the ideal choice for new sites with low daily traffic. In order to advertise on the site in Adsterra, like other ad networks, a certain traffic limit, domain age, etc. is required. There are no strict rules. Sign up!
| Download Link | Book Format |
| play-bigger-ebook.pdf | |
| play-bigger-ebook.epub | EPUB |
| play-bigger-ebook.kindle | KINDLE |
Play Bigger E-book (PDF, PUB, KINDLE) Download
Play Bigger ebook play-bigger (1.18 MB) download new links will be update!
Play Bigger Similar Books
| Book Name | Score | Reviews | Price |
| I Will Teach You Excel | 4/5 | 101 | Free |
| Elon Musk | 4.5/5 | 980 | $14.99 |
| Tax Optimisation Strategies for Your Limited Company | 0/5 | 0 | Free |
| Secrets of the Millionaire Mind | 4.5/5 | 524 | $19.99 |
| Startup Best Practices | 4/5 | 47 | Free |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
| Book Name | Score | Reviews | Price |
Summary of Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney
The Play Bigger book written by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney was published on 14 June 2016, Tuesday in the Small Business & Entrepreneurship category. A total of 196 readers of the book gave the book 4.5 points out of 5.
| Book Name | Author | Price |
| Network Marketing Online | Matt Hall | Free |
| 21 Golden Rules of Entrepreneurship | Jason Nazar & Rochelle Bailis | Free |
| How to Become Wealthy | Charles Spender | Free |
| Emprendedor en proceso | Cristian Hernandez Garcia | Free |
| Small Business Resource Guide | Kyle Benusa, Michael Bucci, Mark Deutsch, Chad Doty, Bruce Dreisbach, Larry Elinskas, Charlotte Jensen, Bill Keeler, Steve Kimball, Mike McGinley, Jeff Mitchell, Sean Murphy, Brian Muse, Susan Childers North, Jeffrey Pollack, Robin Smith, Brian Teague, Beth VanStory & Virginia Department of Business Assistance | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
| Book Name | Author | Price |
| INSPIRED | Marty Cagan | $18.99 |
| Starting a Business All-in-One For Dummies | Eric Tyson & Bob Nelson | $22.99 |
| Small Business Financial Management Kit For Dummies | Tage C. Tracy & John A. Tracy | $18.99 |
| Success Switch | Aiden Nolan | $2.99 |
| Affiliate Marketing | DAREN H. RUSSELL | $2.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Play Bigger book comments loading...
Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney - Play Bigger Discussions & Comments
Have you read this book yet? What do you think about Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney book? Ask the bookpedia.co community a question about Play Bigger!