Aventuras empresariais Book Reviews
Aventuras empresariais by John Brooks Book Summary
Em artigo para o Wall Street Journal, Bill Gates diz que mais de duas décadas depois de Warren ter lhe indicado o livro, ele permanece como o melhor livro de negócios que leu na vida. Em um dos cases, John Brooks usa a política de preço fixo da General Electric para detalhar a falta de comunicação nos diversos níveis hierárquicos. Outra história emblemática é a da Xerox, que deveria ser estudada por todos que trabalham na indústria da tecnologia. Eles ignoraram a área de pesquisa que desenvolveu o início da rede Ethernet e a primeira interface gráfica – que hoje conhecemos como Windows ou OS X –, pois acharam que esses produtos estavam fora do core business da empresa. Há também o rombo de US$350 milhões que atingiu a Ford Motor Company, ao desenvolver o Edsel, modelo de carro de passeio que foi um fracasso monumental, por não avaliarem corretamente o nome e o design, entre outras falhas de caráter intuitivo que desconsideraram as pesquisas de opinião.
Os temas incluem inovação, estratégia, dinâmica de mercados, ética, câmbio. São 12 histórias atemporais que não se limitam a um país nem a uma área de negócios.
Book Name | Aventuras empresariais |
Genre | Industries & Professions |
Author | John Brooks |
Published | 17 March 2016, Thursday |
Language | English |
E-Book Size | 2.44 MB |
Aventuras empresariais (John Brooks) Book Reviews 2024
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Download Link | Book Format |
aventuras-empresariais-ebook.pdf | |
aventuras-empresariais-ebook.epub | EPUB |
aventuras-empresariais-ebook.kindle | KINDLE |
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Summary of Aventuras empresariais by John Brooks
The Aventuras empresariais book written by John Brooks was published on 17 March 2016, Thursday in the Industries & Professions category. A total of 82 readers of the book gave the book 0 points out of 5.
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