Aventuras empresariais Book Reviews

AUTHOR
John Brooks
SCORE
0
TOTAL RATINGS
82

Aventuras empresariais by John Brooks Book Summary

Em artigo para o Wall Street Journal, Bill Gates diz que mais de duas décadas depois de Warren ter lhe indicado o livro, ele permanece como o melhor livro de negócios que leu na vida. Em um dos cases, John Brooks usa a política de preço fixo da General Electric para detalhar a falta de comunicação nos diversos níveis hierárquicos. Outra história emblemática é a da Xerox, que deveria ser estudada por todos que trabalham na indústria da tecnologia. Eles ignoraram a área de pesquisa que desenvolveu o início da rede Ethernet e a primeira interface gráfica – que hoje conhecemos como Windows ou OS X –, pois acharam que esses produtos estavam fora do core business da empresa. Há também o rombo de US$350 milhões que atingiu a Ford Motor Company, ao desenvolver o Edsel, modelo de carro de passeio que foi um fracasso monumental, por não avaliarem corretamente o nome e o design, entre outras falhas de caráter intuitivo que desconsideraram as pesquisas de opinião.
Os temas incluem inovação, estratégia, dinâmica de mercados, ética, câmbio. São 12 histórias atemporais que não se limitam a um país nem a uma área de negócios.

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Book Name Aventuras empresariais
Genre Industries & Professions
Published
Language English
E-Book Size 2.44 MB

Aventuras empresariais (John Brooks) Book Reviews 2024

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Other Books from John Brooks
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Preludes 0/5 0 Free

Summary of Aventuras empresariais by John Brooks

The Aventuras empresariais book written by John Brooks was published on 17 March 2016, Thursday in the Industries & Professions category. A total of 82 readers of the book gave the book 0 points out of 5.

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