Del Marketing al Neuromarketing Book Reviews
Del Marketing al Neuromarketing by MSc. Esteban Castillo Troncoso Book Summary
Basado en la neurociencia y la neuropsicología, el Neuromarketing estudia la forma en que el cerebro responde a los mensajes publicitarios.
Da razón de la forma en que la mente humana conecta emocionalmente con un producto o con una publicidad. Permite explicar por qué se da la decisión de compra y qué es lo que permite fidelizar a un consumidor con un producto o un servicio.
Una de las lecciones que deja el Neuromarketing es que todo anuncio publicitario debe estimular el cerebro con mensajes emotivos, que permitan imaginar, recordar o asociar.
El Neuromarketing permite entender la respuesta del consumidor a partir de la observación de la actividad cerebral.
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| Book Name | Del Marketing al Neuromarketing |
| Genre | Marketing & Sales |
| Author | MSc. Esteban Castillo Troncoso |
| Published | 06 June 2016, Monday |
| Language | English |
| E-Book Size | 42.31 MB |
Del Marketing al Neuromarketing (MSc. Esteban Castillo Troncoso) Book Reviews 2024
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Summary of Del Marketing al Neuromarketing by MSc. Esteban Castillo Troncoso
The Del Marketing al Neuromarketing book written by MSc. Esteban Castillo Troncoso was published on 06 June 2016, Monday in the Marketing & Sales category. A total of 204 readers of the book gave the book 4.5 points out of 5.
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