The Seven Keys to Communicating in Brazil Book Reviews
The Seven Keys to Communicating in Brazil by Orlando R. Kelm & David A. Victor Book Summary
The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.
Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.
Book Name | The Seven Keys to Communicating in Brazil |
Genre | Portuguese Language Studies |
Author | Orlando R. Kelm & David A. Victor |
Published | 01 November 2016, Tuesday |
Language | English |
E-Book Size | 8.27 MB |
The Seven Keys to Communicating in Brazil (Orlando R. Kelm & David A. Victor) Book Reviews 2024
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Summary of The Seven Keys to Communicating in Brazil by Orlando R. Kelm & David A. Victor
The The Seven Keys to Communicating in Brazil book written by Orlando R. Kelm & David A. Victor was published on 01 November 2016, Tuesday in the Portuguese Language Studies category. A total of 108 readers of the book gave the book 0 points out of 5.
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