Creative Strategy and the Business of Design Book Reviews
Creative Strategy and the Business of Design by Douglas Davis Book Summary
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
• Understand client requests from a business perspective
• Build a strategic framework to inspire visual concepts
• Increase your relevance in an evolving industry
• Redesign your portfolio to showcase strategic thinking
• Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
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| Book Name | Creative Strategy and the Business of Design |
| Genre | Design |
| Author | Douglas Davis |
| Published | 14 June 2016, Tuesday |
| Language | English |
| E-Book Size | 5.19 MB |
Creative Strategy and the Business of Design (Douglas Davis) Book Reviews 2024
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| creative-strategy-and-the-business-of-de-ebook.pdf | |
| creative-strategy-and-the-business-of-de-ebook.epub | EPUB |
| creative-strategy-and-the-business-of-de-ebook.kindle | KINDLE |
Creative Strategy and the Business of Design E-book (PDF, PUB, KINDLE) Download
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Summary of Creative Strategy and the Business of Design by Douglas Davis
The Creative Strategy and the Business of Design book written by Douglas Davis was published on 14 June 2016, Tuesday in the Design category. A total of 13 readers of the book gave the book 5 points out of 5.
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