Marketing at the Confluence between Entertainment and Analytics Book Reviews
Marketing at the Confluence between Entertainment and Analytics by Patricia Rossi Book Summary
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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| Book Name | Marketing at the Confluence between Entertainment and Analytics |
| Genre | Industries & Professions |
| Author | Patricia Rossi |
| Published | 29 April 2017, Saturday |
| Language | English |
| E-Book Size | 9.02 MB |
Marketing at the Confluence between Entertainment and Analytics (Patricia Rossi) Book Reviews 2024
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| Download Link | Book Format |
| marketing-at-the-confluence-between-ente-ebook.pdf | |
| marketing-at-the-confluence-between-ente-ebook.epub | EPUB |
| marketing-at-the-confluence-between-ente-ebook.kindle | KINDLE |
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Summary of Marketing at the Confluence between Entertainment and Analytics by Patricia Rossi
The Marketing at the Confluence between Entertainment and Analytics book written by Patricia Rossi was published on 29 April 2017, Saturday in the Industries & Professions category. A total of 56 readers of the book gave the book 0 points out of 5.
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