Advances in National Brand and Private Label Marketing Book Reviews
Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Alexander Chernev Book Summary
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application – such as consumer decision-making, premium private labels, digital transformation, ethical aspects, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of theoretical and methodological approaches.
This volume presents the proceedings of this 2018 NB&PL marketing conference in a collection of original and relevant contributions:
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| Book Name | Advances in National Brand and Private Label Marketing |
| Genre | Marketing & Sales |
| Author | Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Alexander Chernev |
| Published | 29 May 2018, Tuesday |
| Language | English |
| E-Book Size | 3.64 MB |
Advances in National Brand and Private Label Marketing (Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Alexander Chernev) Book Reviews 2024
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| Download Link | Book Format |
| advances-in-national-brand-and-private-l-ebook.pdf | |
| advances-in-national-brand-and-private-l-ebook.epub | EPUB |
| advances-in-national-brand-and-private-l-ebook.kindle | KINDLE |
Advances in National Brand and Private Label Marketing E-book (PDF, PUB, KINDLE) Download
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Summary of Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Alexander Chernev
The Advances in National Brand and Private Label Marketing book written by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Alexander Chernev was published on 29 May 2018, Tuesday in the Marketing & Sales category. A total of 40 readers of the book gave the book 0 points out of 5.
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