Becoming a Design Entrepreneur Book Reviews
Becoming a Design Entrepreneur by Lita Talarico & Steven Heller Book Summary
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:
•Methods for launching a venture into the market
•Tips on presentation, pitch and public relations
•How to legally protect intellectual property
•Ways to do effective research, and crowd source
•How to benefit from social media
•Sources for funding and investment and incubators
•Case studies from successful and startup entrepreneurs.
The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Name | Becoming a Design Entrepreneur |
Genre | Design |
Author | Lita Talarico & Steven Heller |
Published | 01 November 2016, Tuesday |
Language | English |
E-Book Size | 17.74 MB |
Becoming a Design Entrepreneur (Lita Talarico & Steven Heller) Book Reviews 2024
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Download Link | Book Format |
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Summary of Becoming a Design Entrepreneur by Lita Talarico & Steven Heller
The Becoming a Design Entrepreneur book written by Lita Talarico & Steven Heller was published on 01 November 2016, Tuesday in the Design category. A total of 168 readers of the book gave the book 0 points out of 5.
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