Positioning for Advantage Book Reviews
Positioning for Advantage by Professor Kimberly A. Whitler Book Summary
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Book Name | Positioning for Advantage |
Genre | Marketing & Sales |
Author | Professor Kimberly A. Whitler |
Published | 07 September 2021, Tuesday |
Language | English |
E-Book Size | 4.58 MB |
Positioning for Advantage (Professor Kimberly A. Whitler) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Download Link | Book Format |
positioning-for-advantage-ebook.pdf | |
positioning-for-advantage-ebook.epub | EPUB |
positioning-for-advantage-ebook.kindle | KINDLE |
Positioning for Advantage E-book (PDF, PUB, KINDLE) Download
Positioning for Advantage ebook positioning-for-advantage (4.58 MB) download new links will be update!
Positioning for Advantage Similar Books
Book Name | Score | Reviews | Price |
Multiplying Your Marketing Impact with Social Media | 3/5 | 14 | Free |
10 Ways to Make Money in a Free World | 3.5/5 | 38 | Free |
A Taste of Irrationality | 4/5 | 352 | Free |
The Challenger Sale | 3.5/5 | 446 | $13.99 |
Building a StoryBrand | 4.5/5 | 281 | $14.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
Summary of Positioning for Advantage by Professor Kimberly A. Whitler
The Positioning for Advantage book written by Professor Kimberly A. Whitler was published on 07 September 2021, Tuesday in the Marketing & Sales category. A total of 154 readers of the book gave the book 0 points out of 5.
Book Name | Author | Price |
Issa Asad Instant Profits with Snapchat | Issa Asad | Free |
Write Your Site Like A Pro | Jennifer Turner | Free |
Law Firm Marketing Editorial Style Guide | Berners Marketing | Free |
All Employees Are Marketers | Richard Parkes Cordock | Free |
Email Marketing for the Busy Startup | Matt McNeill | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
Social Media for Direct Selling Leaders | Karen Clark | $9.99 |
Ultimate Guide to Instagram for Business | Kim Walsh Phillips | $9.99 |
Contagious | Jonah Berger | $13.99 |
Using Behavioral Science in Marketing | Nancy Harhut | $41.99 |
El libro de copywriting | Isra Bravo | $7.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Positioning for Advantage book comments loading...
Professor Kimberly A. Whitler - Positioning for Advantage Discussions & Comments
Have you read this book yet? What do you think about Positioning for Advantage by Professor Kimberly A. Whitler book? Ask the bookpedia.co community a question about Positioning for Advantage!