Computational Advertising Book Reviews
Computational Advertising by Peng Liu & Chao Wang Book Summary
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.
Features
· Introduces computational advertising and Internet monetization
· Covers data processing, utilization, and trading
· Uses business logic as the driving force to explain online advertising products and technology advancement
· Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems
· Includes case studies and code snippets
Book Name | Computational Advertising |
Genre | Computers |
Author | Peng Liu & Chao Wang |
Published | 12 May 2020, Tuesday |
Language | English |
E-Book Size | 20.41 MB |
Computational Advertising (Peng Liu & Chao Wang) Book Reviews 2024
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Download Link | Book Format |
computational-advertising-ebook.pdf | |
computational-advertising-ebook.epub | EPUB |
computational-advertising-ebook.kindle | KINDLE |
Computational Advertising E-book (PDF, PUB, KINDLE) Download
Computational Advertising ebook computational-advertising (20.41 MB) download new links will be update!
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Summary of Computational Advertising by Peng Liu & Chao Wang
The Computational Advertising book written by Peng Liu & Chao Wang was published on 12 May 2020, Tuesday in the Computers category. A total of 196 readers of the book gave the book 0 points out of 5.
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