Copywriting Book Reviews
Copywriting by Mark Shaw Book Summary
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.
Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.
With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
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| Book Name | Copywriting |
| Genre | Language Arts & Disciplines |
| Author | Mark Shaw |
| Published | 02 March 2009, Monday |
| Language | English |
| E-Book Size | 25.18 MB |
Copywriting (Mark Shaw) Book Reviews 2024
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| Download Link | Book Format |
| copywriting-ebook.pdf | |
| copywriting-ebook.epub | EPUB |
| copywriting-ebook.kindle | KINDLE |
Copywriting E-book (PDF, PUB, KINDLE) Download
Copywriting ebook copywriting (25.18 MB) download new links will be update!
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Summary of Copywriting by Mark Shaw
The Copywriting book written by Mark Shaw was published on 02 March 2009, Monday in the Language Arts & Disciplines category. A total of 94 readers of the book gave the book 0 points out of 5.
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