Marketing and Globalization Book Reviews
Marketing and Globalization by Aurelia Durand Book Summary
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.
Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world.
This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.
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| Book Name | Marketing and Globalization |
| Genre | Marketing & Sales |
| Author | Aurelia Durand |
| Published | 17 July 2018, Tuesday |
| Language | English |
| E-Book Size | 16.86 MB |
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| Download Link | Book Format |
| marketing-and-globalization-ebook.pdf | |
| marketing-and-globalization-ebook.epub | EPUB |
| marketing-and-globalization-ebook.kindle | KINDLE |
Marketing and Globalization E-book (PDF, PUB, KINDLE) Download
Marketing and Globalization ebook marketing-and-globalization (16.86 MB) download new links will be update!
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Summary of Marketing and Globalization by Aurelia Durand
The Marketing and Globalization book written by Aurelia Durand was published on 17 July 2018, Tuesday in the Marketing & Sales category. A total of 132 readers of the book gave the book 0 points out of 5.
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