Sport Sponsorship Insights Book Reviews
Sport Sponsorship Insights by Norm O'Reilly, Gashaw Abeza & Mark Harrison Book Summary
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency.
Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
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| Book Name | Sport Sponsorship Insights |
| Genre | Sports & Outdoors |
| Author | Norm O'Reilly, Gashaw Abeza & Mark Harrison |
| Published | 14 September 2021, Tuesday |
| Language | English |
| E-Book Size | 2.04 MB |
Sport Sponsorship Insights (Norm O'Reilly, Gashaw Abeza & Mark Harrison) Book Reviews 2024
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| Download Link | Book Format |
| sport-sponsorship-insights-ebook.pdf | |
| sport-sponsorship-insights-ebook.epub | EPUB |
| sport-sponsorship-insights-ebook.kindle | KINDLE |
Sport Sponsorship Insights E-book (PDF, PUB, KINDLE) Download
Sport Sponsorship Insights ebook sport-sponsorship-insights (2.04 MB) download new links will be update!
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Summary of Sport Sponsorship Insights by Norm O'Reilly, Gashaw Abeza & Mark Harrison
The Sport Sponsorship Insights book written by Norm O'Reilly, Gashaw Abeza & Mark Harrison was published on 14 September 2021, Tuesday in the Sports & Outdoors category. A total of 122 readers of the book gave the book 0 points out of 5.
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