Visual Merchandising for Fashion Book Reviews
Visual Merchandising for Fashion by Jonathan Baker & Sarah Bailey Book Summary
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Book Name | Visual Merchandising for Fashion |
Genre | Industries & Professions |
Author | Jonathan Baker & Sarah Bailey |
Published | 21 October 2021, Thursday |
Language | English |
E-Book Size | 142.51 MB |
Visual Merchandising for Fashion (Jonathan Baker & Sarah Bailey) Book Reviews 2024
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Download Link | Book Format |
visual-merchandising-for-fashion-ebook.pdf | |
visual-merchandising-for-fashion-ebook.epub | EPUB |
visual-merchandising-for-fashion-ebook.kindle | KINDLE |
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Summary of Visual Merchandising for Fashion by Jonathan Baker & Sarah Bailey
The Visual Merchandising for Fashion book written by Jonathan Baker & Sarah Bailey was published on 21 October 2021, Thursday in the Industries & Professions category. A total of 100 readers of the book gave the book 0 points out of 5.
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