Loved Book Reviews
Loved by Martina Lauchengco Book Summary
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.
The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.
Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision.
Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.
With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:
the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing
LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Book Name | Loved |
Genre | Economics |
Author | Martina Lauchengco |
Published | 31 March 2022, Thursday |
Language | English |
E-Book Size | 70.96 MB |
Loved (Martina Lauchengco) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Download Link | Book Format |
loved-ebook.pdf | |
loved-ebook.epub | EPUB |
loved-ebook.kindle | KINDLE |
Loved E-book (PDF, PUB, KINDLE) Download
Loved ebook loved (70.96 MB) download new links will be update!
Loved Similar Books
Book Name | Score | Reviews | Price |
Think and Grow Rich | 4/5 | 2,967 | Free |
Economics | 0/5 | 0 | $9.99 |
Why Nations Fail | 3.5/5 | 246 | $6.99 |
Titan | 4.5/5 | 307 | $14.99 |
Think and Grow Rich | 4/5 | 224 | $0.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
Summary of Loved by Martina Lauchengco
The Loved book written by Martina Lauchengco was published on 31 March 2022, Thursday in the Economics category. A total of 68 readers of the book gave the book 0 points out of 5.
Book Name | Author | Price |
Entrepreneurship | Thomas Grebel | Free |
Doing Economics | CORE Econ | Free |
Human-Centred Economics | Richard Samans | Free |
Economy, Society, and Public Policy | CORE Econ | Free |
Classifying Sectors | Alex David | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
The Smartest Guys in the Room | Bethany McLean & Peter Elkind | $9.99 |
Slouching Towards Utopia | J. Bradford DeLong | $16.99 |
Poor Economics | Abhijit V. Banerjee & Esther Duflo | $4.99 |
Gaining Currency | Eswar S. Prasad | $47.99 |
Freakonomics | Steven D. Levitt & Stephen J. Dubner | $13.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Loved book comments loading...
Martina Lauchengco - Loved Discussions & Comments
Have you read this book yet? What do you think about Loved by Martina Lauchengco book? Ask the bookpedia.co community a question about Loved!