Product Marketing Misunderstood Book Reviews
Product Marketing Misunderstood by Richard King & Bryony Pearce Book Summary
Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and…you'll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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| Book Name | Product Marketing Misunderstood |
| Genre | Marketing & Sales |
| Author | Richard King & Bryony Pearce |
| Published | 19 April 2022, Tuesday |
| Language | English |
| E-Book Size | 1.49 MB |
Product Marketing Misunderstood (Richard King & Bryony Pearce) Book Reviews 2024
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| Download Link | Book Format |
| product-marketing-misunderstood-ebook.pdf | |
| product-marketing-misunderstood-ebook.epub | EPUB |
| product-marketing-misunderstood-ebook.kindle | KINDLE |
Product Marketing Misunderstood E-book (PDF, PUB, KINDLE) Download
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Summary of Product Marketing Misunderstood by Richard King & Bryony Pearce
The Product Marketing Misunderstood book written by Richard King & Bryony Pearce was published on 19 April 2022, Tuesday in the Marketing & Sales category. A total of 38 readers of the book gave the book 0 points out of 5.
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