Punk Marketing Book Reviews

AUTHOR
Richard Laermer & Mark Simmons
SCORE
0
TOTAL RATINGS
132

Punk Marketing by Richard Laermer & Mark Simmons Book Summary

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

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Book Name Punk Marketing
Genre Marketing & Sales
Published
Language English
E-Book Size 5.13 MB

Punk Marketing (Richard Laermer & Mark Simmons) Book Reviews 2024

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Summary of Punk Marketing by Richard Laermer & Mark Simmons

The Punk Marketing book written by Richard Laermer & Mark Simmons was published on 13 October 2009, Tuesday in the Marketing & Sales category. A total of 132 readers of the book gave the book 0 points out of 5.

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