The Pleasure Trap Book Reviews

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So we’ll written.. I have read this book so many times over the years at different stages in my health journey. I always find different things useful and it’s never stops inspiring me to fight temptation and find True North. Buy this book and fully expect to have it change your mind and your life for the better.

A pillar of your diet and nutrition plan. This book deals, in plain talk, with the idea that food is pleasure. It is so because eating is the first order of business if we are to survive and we must be directed by our brain to seek it before all other activities. Therefore, for survival's sake, our brain seeks high calorie foods that can be obtained with the least amount of energy expenditure. It's a sort of cost/benefit analysis made subconsciously by our brains. So put out a plate of shelled nuts and some beautifully prepared carrots or celery and your brain will go for the nuts every time. Knowing this--and allowing for the vast amounts of high calorie, pleasure-laced foods available to us which require little or no effort to obtain--and you start to realize that we are living amidst an evolutionary time bomb. No wonder we face an obesity epidemic! But wait! There's more. The problem has a multiplier effect: neuro-adaptivity. What's that? Walk into a dark room. Can't see a thing. Right? Wait a few minutes and your eyes adjust. Now you can make out shapes but if the lights come up, it's too bright until your eyes adjust back. That's neuro-adaptivity. What does this have to do with food? All these high reward, pleasure-laced foods start giving you less and less pleasure over time because your brain adjusts down. So you eat more and more of them in an attempt to recreate the pleasure of the first time you ate them. But your brain keeps adjusting down--same as with a drug addict trying to recreate his first high. Bam! That's the pleasure trap. It's a sad thing too, because you're actually eating more high pleasure food and enjoying it less and less. By retraining yourself to eat simple foods, you will get back that pleasure with healthy foods without feeling denied in any way. It takes time (usually weeks) but it can be done. The pleasure trap and calorie density are the two main principles you need to understand and master if you're to have control of your food and health.

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