CRM Handbook, The Book Reviews

AUTHOR
Jill Dyché
SCORE
0
TOTAL RATINGS
94

CRM Handbook, The by Jill Dyché Book Summary

To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you:
The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way

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Book Name CRM Handbook, The
Genre System Administration
Published
Language English
E-Book Size 5.14 MB

CRM Handbook, The (Jill Dyché) Book Reviews 2024

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Summary of CRM Handbook, The by Jill Dyché

The CRM Handbook, The book written by Jill Dyché was published on 09 August 2001, Thursday in the System Administration category. A total of 94 readers of the book gave the book 0 points out of 5.

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