CRM Handbook, The Book Reviews
CRM Handbook, The by Jill Dyché Book Summary
To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you:
The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way
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Book Name | CRM Handbook, The |
Genre | System Administration |
Author | Jill Dyché |
Published | 09 August 2001, Thursday |
Language | English |
E-Book Size | 5.14 MB |
CRM Handbook, The (Jill Dyché) Book Reviews 2024
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Download Link | Book Format |
crm-handbook-the-ebook.pdf | |
crm-handbook-the-ebook.epub | EPUB |
crm-handbook-the-ebook.kindle | KINDLE |
CRM Handbook, The E-book (PDF, PUB, KINDLE) Download
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Summary of CRM Handbook, The by Jill Dyché
The CRM Handbook, The book written by Jill Dyché was published on 09 August 2001, Thursday in the System Administration category. A total of 94 readers of the book gave the book 0 points out of 5.
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