Everything I Know About Business I Learned from the Grateful Dead Book Reviews
Everything I Know About Business I Learned from the Grateful Dead by Barry Barnes & John Perry Barlow Book Summary
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:
Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
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| Book Name | Everything I Know About Business I Learned from the Grateful Dead |
| Genre | Marketing & Sales |
| Author | Barry Barnes & John Perry Barlow |
| Published | 02 November 2011, Wednesday |
| Language | English |
| E-Book Size | 794.85 KB |
Everything I Know About Business I Learned from the Grateful Dead (Barry Barnes & John Perry Barlow) Book Reviews 2024
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Summary of Everything I Know About Business I Learned from the Grateful Dead by Barry Barnes & John Perry Barlow
The Everything I Know About Business I Learned from the Grateful Dead book written by Barry Barnes & John Perry Barlow was published on 02 November 2011, Wednesday in the Marketing & Sales category. A total of 25 readers of the book gave the book 4 points out of 5.
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