Kids Market Consulting Book Reviews
Kids Market Consulting by Paul W. Beamish Book Summary
The founder of Kids Market Consulting, a market research firm dedicated to the kids, tweens and teens segment, was faced with increasing competition and slowing revenue, and was exploring a variety of possibilities for the future strategic direction of the business. In particular, she had to formulate the best plan for protecting the niche market and decide how aggressively to pursue expansion. In addition, there was the existing relationship with her business partner, and Kids Market Consulting was part of his group of marketing firms. Any changes the founder chose had to respect this relationship and she was therefore restricted to a limited number of options. The over-arching corporate objective for the company was to defend the market from larger businesses who were trying to increase their share of the market research industry.
Book Name | Kids Market Consulting |
Genre | Small Business & Entrepreneurship |
Author | Paul W. Beamish |
Published | 23 November 2004, Tuesday |
Language | English |
E-Book Size | 606.8 KB |
Kids Market Consulting (Paul W. Beamish) Book Reviews 2024
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Download Link | Book Format |
kids-market-consulting-ebook.pdf | |
kids-market-consulting-ebook.epub | EPUB |
kids-market-consulting-ebook.kindle | KINDLE |
Kids Market Consulting E-book (PDF, PUB, KINDLE) Download
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Summary of Kids Market Consulting by Paul W. Beamish
The Kids Market Consulting book written by Paul W. Beamish was published on 23 November 2004, Tuesday in the Small Business & Entrepreneurship category. A total of 24 readers of the book gave the book 0 points out of 5.
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