Kids Market Consulting Book Reviews

AUTHOR
Paul W. Beamish
SCORE
0
TOTAL RATINGS
24

Kids Market Consulting by Paul W. Beamish Book Summary

The founder of Kids Market Consulting, a market research firm dedicated to the kids, tweens and teens segment, was faced with increasing competition and slowing revenue, and was exploring a variety of possibilities for the future strategic direction of the business. In particular, she had to formulate the best plan for protecting the niche market and decide how aggressively to pursue expansion. In addition, there was the existing relationship with her business partner, and Kids Market Consulting was part of his group of marketing firms. Any changes the founder chose had to respect this relationship and she was therefore restricted to a limited number of options. The over-arching corporate objective for the company was to defend the market from larger businesses who were trying to increase their share of the market research industry.

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Book Name Kids Market Consulting
Genre Small Business & Entrepreneurship
Published
Language English
E-Book Size 606.8 KB

Kids Market Consulting (Paul W. Beamish) Book Reviews 2024

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Summary of Kids Market Consulting by Paul W. Beamish

The Kids Market Consulting book written by Paul W. Beamish was published on 23 November 2004, Tuesday in the Small Business & Entrepreneurship category. A total of 24 readers of the book gave the book 0 points out of 5.

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