Media Moguls Book Reviews
Media Moguls by Michael Palmer & Jeremy Tunstall Book Summary
The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.
Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.
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| Book Name | Media Moguls |
| Genre | Industries & Professions |
| Author | Michael Palmer & Jeremy Tunstall |
| Published | 19 October 2006, Thursday |
| Language | English |
| E-Book Size | 2.06 MB |
Media Moguls (Michael Palmer & Jeremy Tunstall) Book Reviews 2024
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| Download Link | Book Format |
| media-moguls-ebook.pdf | |
| media-moguls-ebook.epub | EPUB |
| media-moguls-ebook.kindle | KINDLE |
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Summary of Media Moguls by Michael Palmer & Jeremy Tunstall
The Media Moguls book written by Michael Palmer & Jeremy Tunstall was published on 19 October 2006, Thursday in the Industries & Professions category. A total of 74 readers of the book gave the book 0 points out of 5.
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