Why Engineers Need to Grow a Long Tail Book Reviews
Why Engineers Need to Grow a Long Tail by Bill Hammack Book Summary
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.
Book Name | Why Engineers Need to Grow a Long Tail |
Genre | Engineering |
Author | Bill Hammack |
Published | 26 August 2010, Thursday |
Language | English |
E-Book Size | 469.38 KB |
Why Engineers Need to Grow a Long Tail (Bill Hammack) Book Reviews 2024
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why-engineers-need-to-grow-a-long-tail-ebook.epub | EPUB |
why-engineers-need-to-grow-a-long-tail-ebook.kindle | KINDLE |
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Summary of Why Engineers Need to Grow a Long Tail by Bill Hammack
The Why Engineers Need to Grow a Long Tail book written by Bill Hammack was published on 26 August 2010, Thursday in the Engineering category. A total of 50 readers of the book gave the book 0 points out of 5.
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