Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy Book Reviews
Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy by Lewis Evans Book Summary
Every business and organization is born out of a spark of inspiration, a passion, a desire to do something better. That's right-brain, creative thinking. Yet traditional business practices are logical and analytical, which is left-brain, linear thinking. Our education promotes the left-brain approach as being 'serious' and reliable, and it therefore tends to predominate in our work activities, to the exclusion of our intuitive, creative faculties.
However, the creative qualities that give birth to organizations are the most powerful ones to use to sustain and grow it. Every single aspect of business—relationship dynamics, product development, operational processes, management practices, marketing, emotional/mental health, and customer relations—work better where there is a vibrant creative culture.
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| Book Name | Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy |
| Genre | Economics |
| Author | Lewis Evans |
| Published | 16 January 2012, Monday |
| Language | English |
| E-Book Size | 110.52 KB |
Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy (Lewis Evans) Book Reviews 2024
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Summary of Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy by Lewis Evans
The Building Success Through Creativity: 10 reasons why businesses can't ignore it in the creative economy book written by Lewis Evans was published on 16 January 2012, Monday in the Economics category. A total of 187 readers of the book gave the book 4.5 points out of 5.
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