Summary of the Book Permission Marketing by Seth Godin Book Reviews
Summary of the Book Permission Marketing by Seth Godin by Jaya Jha Book Summary
Summary of the famous book Permission Marketing by Seth Godin.
In this book, author Seth Godin introduces the concept of Permission Marketing, as opposed to the more traditional Interruption Marketing, where the consumers willingly receive marketing messages as they have opted-in for the same. In Permission Marketing, the marketer gives incentives to the prospects who volunteer and grant their permission to be marketed to. This marketing technique is considered to be more effective that Interruption Marketing because the marketer is talking to a willing audience, instead of interrupting an unsuspecting one.
The summary is concise, but covers all the relevant learning from the book.
Book Name | Summary of the Book Permission Marketing by Seth Godin |
Genre | Study Aids |
Author | Jaya Jha |
Published | 15 August 2012, Wednesday |
Language | English |
E-Book Size | 156.27 KB |
Summary of the Book Permission Marketing by Seth Godin (Jaya Jha) Book Reviews 2024
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Summary of Summary of the Book Permission Marketing by Seth Godin by Jaya Jha
The Summary of the Book Permission Marketing by Seth Godin book written by Jaya Jha was published on 15 August 2012, Wednesday in the Study Aids category. A total of 114 readers of the book gave the book 0 points out of 5.
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