Benchmarking National Tourism Organisations and Agencies Book Reviews

AUTHOR
John Lennon, Hugh Smith, Nancy Cockerell & Jill Trew
SCORE
0
TOTAL RATINGS
26

Benchmarking National Tourism Organisations and Agencies by John Lennon, Hugh Smith, Nancy Cockerell & Jill Trew Book Summary

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

• Useful, practical guide to government's involvement in tourism over the past decade or more

• Brings insight from both the academic and practitioner markets

• International Case Studies

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Book Name Benchmarking National Tourism Organisations and Agencies
Genre Industries & Professions
Published
Language English
E-Book Size 5.28 MB

Benchmarking National Tourism Organisations and Agencies (John Lennon, Hugh Smith, Nancy Cockerell & Jill Trew) Book Reviews 2024

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Summary of Benchmarking National Tourism Organisations and Agencies by John Lennon, Hugh Smith, Nancy Cockerell & Jill Trew

The Benchmarking National Tourism Organisations and Agencies book written by John Lennon, Hugh Smith, Nancy Cockerell & Jill Trew was published on 11 August 2006, Friday in the Industries & Professions category. A total of 26 readers of the book gave the book 0 points out of 5.

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