Managing food trends of corporate events Book Reviews
Managing food trends of corporate events by Verena Stickler Book Summary
Food trends influence food selection, food service and food presentation and therefore form an important aspect of event catering. The concept of identifying food trends in due time is closely linked to the management process of marketing, which identifies, anticipates and supplies customer requirements efficiently and profitably. By doing so, management is able to satisfy customer needs, wants and values ultimately effectuating customer (and brand) loyalty. By applying the case study method the management issues surrounding food trends have been brought to light retaining holistic and meaningful characteristics of organizational and managerial processes. Researching the topic by using the Radisson SAS Hotel London Stansted Airport as a basis has allowed access to internal procedures transforming theory into practice.
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| Book Name | Managing food trends of corporate events |
| Genre | Travel & Adventure |
| Author | Verena Stickler |
| Published | 02 September 2011, Friday |
| Language | English |
| E-Book Size | 1.36 MB |
Managing food trends of corporate events (Verena Stickler) Book Reviews 2024
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| Download Link | Book Format |
| managing-food-trends-of-corporate-events-ebook.pdf | |
| managing-food-trends-of-corporate-events-ebook.epub | EPUB |
| managing-food-trends-of-corporate-events-ebook.kindle | KINDLE |
Managing food trends of corporate events E-book (PDF, PUB, KINDLE) Download
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Summary of Managing food trends of corporate events by Verena Stickler
The Managing food trends of corporate events book written by Verena Stickler was published on 02 September 2011, Friday in the Travel & Adventure category. A total of 78 readers of the book gave the book 0 points out of 5.
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