Metafora e vita quotidiana Book Reviews
Metafora e vita quotidiana by George Lakoff & Mark Johnson Book Summary
Lakoff e Johnson, in questo testo fondamentale, hanno evidenziato la centralità della metafora in tutti i nostri processi mentali: non è solo un artificio poetico, ma uno strumento imprescindibile in tutti i nostri processi mentali. Tutto il nostro modo di percepire il mondo, di rappresentarlo e di agire in esso è condizionato dalle metafore che utilizziamo, spesso in maniera inconsapevole, per descrivere la realtà. È così che le discussioni diventano guerre (“Ha attaccato la mia argomentazione”, “Ho colpito nel segno con quell’osservazione”) e il tempo una valuta (“Risparmierai diverse ore”, “La deviazione mi è costata un’ora”). Un classico dei moderni studi cognitivistici e linguistici, che oggi ha trovato nuova vitalità e fortuna grazie alle innumerevoli applicazioni nel campo del copywriting e della scrittura persuasiva.
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| Book Name | Metafora e vita quotidiana |
| Genre | Language Arts & Disciplines |
| Author | George Lakoff & Mark Johnson |
| Published | 03 November 2022, Thursday |
| Language | English |
| E-Book Size | 1.05 MB |
Metafora e vita quotidiana (George Lakoff & Mark Johnson) Book Reviews 2024
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| Download Link | Book Format |
| metafora-e-vita-quotidiana-ebook.pdf | |
| metafora-e-vita-quotidiana-ebook.epub | EPUB |
| metafora-e-vita-quotidiana-ebook.kindle | KINDLE |
Metafora e vita quotidiana E-book (PDF, PUB, KINDLE) Download
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Summary of Metafora e vita quotidiana by George Lakoff & Mark Johnson
The Metafora e vita quotidiana book written by George Lakoff & Mark Johnson was published on 03 November 2022, Thursday in the Language Arts & Disciplines category. A total of 12 readers of the book gave the book 0 points out of 5.
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