VW Beetle Book Reviews
VW Beetle by Richard Copping Book Summary
In this highly readable and informative book, VW expert Richard Copping tells the inside story of one of the world’s most popular cars.
Drawing on his unique experience as an author of many VW books, the writer reveals the secrets of the VW Beetle’s success. Not only was the concept of a cheap but reliable mass-produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant the Beetle soon became an icon.
Richard Copping also analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia. Under the leadership of the ingenious Heinz Nordhoff, Volkswagen also ensured that manufacture of the Beetle was fast, efficient and profitable. In the United States in particular, the Beetle was the beneficiary of highly successful advertising campaigns that sealed its reputation as a must-have cult icon, alongside the popular VW Transporter.
Accompanied by contemporary colour illustrations, this book is a fascinating journey through the development of an automotive phenomenon.
Book Name | VW Beetle |
Genre | Transportation |
Author | Richard Copping |
Published | 15 March 2023, Wednesday |
Language | English |
E-Book Size | 1.58 MB |
VW Beetle (Richard Copping) Book Reviews 2024
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Download Link | Book Format |
vw-beetle-ebook.pdf | |
vw-beetle-ebook.epub | EPUB |
vw-beetle-ebook.kindle | KINDLE |
VW Beetle E-book (PDF, PUB, KINDLE) Download
VW Beetle ebook vw-beetle (1.58 MB) download new links will be update!
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Summary of VW Beetle by Richard Copping
The VW Beetle book written by Richard Copping was published on 15 March 2023, Wednesday in the Transportation category. A total of 142 readers of the book gave the book 0 points out of 5.
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