Professional Services Marketing Book Reviews
Professional Services Marketing by Mike Schultz, John E. Doerr & Lee Frederiksen Book Summary
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.
The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing
Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Book Name | Professional Services Marketing |
Genre | Industries & Professions |
Author | Mike Schultz, John E. Doerr & Lee Frederiksen |
Published | 15 May 2013, Wednesday |
Language | English |
E-Book Size | 2.71 MB |
Professional Services Marketing (Mike Schultz, John E. Doerr & Lee Frederiksen) Book Reviews 2024
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Download Link | Book Format |
professional-services-marketing-ebook.pdf | |
professional-services-marketing-ebook.epub | EPUB |
professional-services-marketing-ebook.kindle | KINDLE |
Professional Services Marketing E-book (PDF, PUB, KINDLE) Download
Professional Services Marketing ebook professional-services-marketing (2.71 MB) download new links will be update!
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Summary of Professional Services Marketing by Mike Schultz, John E. Doerr & Lee Frederiksen
The Professional Services Marketing book written by Mike Schultz, John E. Doerr & Lee Frederiksen was published on 15 May 2013, Wednesday in the Industries & Professions category. A total of 72 readers of the book gave the book 0 points out of 5.
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