Words That Work Book Reviews
Words That Work by Dr. Frank Luntz Book Summary
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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| Book Name | Words That Work |
| Genre | Language Arts & Disciplines |
| Author | Dr. Frank Luntz |
| Published | 02 January 2007, Tuesday |
| Language | English |
| E-Book Size | 1.05 MB |
Words That Work (Dr. Frank Luntz) Book Reviews 2024
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Summary of Words That Work by Dr. Frank Luntz
The Words That Work book written by Dr. Frank Luntz was published on 02 January 2007, Tuesday in the Language Arts & Disciplines category. A total of 147 readers of the book gave the book 3.5 points out of 5.
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