How to Drive Your Competition Crazy Book Reviews
How to Drive Your Competition Crazy by Guy Kawasaki Book Summary
If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end.
In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand.
Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense.
Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
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| Book Name | How to Drive Your Competition Crazy |
| Genre | Management & Leadership |
| Author | Guy Kawasaki |
| Published | 25 October 2011, Tuesday |
| Language | English |
| E-Book Size | 4.11 MB |
How to Drive Your Competition Crazy (Guy Kawasaki) Book Reviews 2024
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| Download Link | Book Format |
| how-to-drive-your-competition-crazy-ebook.pdf | |
| how-to-drive-your-competition-crazy-ebook.epub | EPUB |
| how-to-drive-your-competition-crazy-ebook.kindle | KINDLE |
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Summary of How to Drive Your Competition Crazy by Guy Kawasaki
The How to Drive Your Competition Crazy book written by Guy Kawasaki was published on 25 October 2011, Tuesday in the Management & Leadership category. A total of 70 readers of the book gave the book 3 points out of 5.
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