How a Blog Held Off the Most Powerful Union in America Book Reviews
How a Blog Held Off the Most Powerful Union in America by Paul Levy Book Summary
The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: “We use the power of persuasion first. If it doesn’t work, we try the persuasion of power.” The targets of SEIU’s corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU’s efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University.
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| Book Name | How a Blog Held Off the Most Powerful Union in America |
| Genre | Economics |
| Author | Paul Levy |
| Published | 13 April 2014, Sunday |
| Language | English |
| E-Book Size | 177.03 KB |
How a Blog Held Off the Most Powerful Union in America (Paul Levy) Book Reviews 2024
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Summary of How a Blog Held Off the Most Powerful Union in America by Paul Levy
The How a Blog Held Off the Most Powerful Union in America book written by Paul Levy was published on 13 April 2014, Sunday in the Economics category. A total of 80 readers of the book gave the book 0 points out of 5.
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