Summary of the Book Word of Mouth Marketing By Andy Sernovitz Book Reviews
Summary of the Book Word of Mouth Marketing By Andy Sernovitz by Jaya Jha Book Summary
What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans?
Why is everyone talking about a certain restaurant, car, band, or dry cleaner -- and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion -- and why do some multi-million-dollar advertising campaigns fail to get noticed?
In this book, word of mouth expert Andy Sernovitz teaches you exactly how you can create passionate, loyal fans that do your marketing for you, for free.
The summary is concise, but covers all the relevant learning from the book.
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| Book Name | Summary of the Book Word of Mouth Marketing By Andy Sernovitz |
| Genre | Study Aids |
| Author | Jaya Jha |
| Published | 19 February 2014, Wednesday |
| Language | English |
| E-Book Size | 146.24 KB |
Summary of the Book Word of Mouth Marketing By Andy Sernovitz (Jaya Jha) Book Reviews 2024
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Summary of Summary of the Book Word of Mouth Marketing By Andy Sernovitz by Jaya Jha
The Summary of the Book Word of Mouth Marketing By Andy Sernovitz book written by Jaya Jha was published on 19 February 2014, Wednesday in the Study Aids category. A total of 172 readers of the book gave the book 0 points out of 5.
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