Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer Book Reviews
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer by IBM Redbooks Book Summary
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations.
This IBM Redbooks® publication describes how master data about customers is extracted from an MDM hub and delivered through an "information supply chain" to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.
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| Book Name | Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer |
| Genre | Databases |
| Author | IBM Redbooks |
| Published | 02 February 2015, Monday |
| Language | English |
| E-Book Size | 4.13 MB |
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer (IBM Redbooks) Book Reviews 2024
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| enhance-inbound-and-outbound-marketing-w-ebook.epub | EPUB |
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Summary of Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer by IBM Redbooks
The Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer book written by IBM Redbooks was published on 02 February 2015, Monday in the Databases category. A total of 168 readers of the book gave the book 0 points out of 5.
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