Judge This Book Reviews
Judge This by Chip Kidd Book Summary
A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.
First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.
Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.
Book Name | Judge This |
Genre | Media Arts |
Author | Chip Kidd |
Published | 02 June 2015, Tuesday |
Language | English |
E-Book Size | 28.76 MB |
Judge This (Chip Kidd) Book Reviews 2024
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Download Link | Book Format |
judge-this-ebook.pdf | |
judge-this-ebook.epub | EPUB |
judge-this-ebook.kindle | KINDLE |
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Summary of Judge This by Chip Kidd
The Judge This book written by Chip Kidd was published on 02 June 2015, Tuesday in the Media Arts category. A total of 183 readers of the book gave the book 5 points out of 5.
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