The Myth of the Garage Book Reviews
The Myth of the Garage by Chip Heath Book Summary
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
- Why you should never buy another mutual fund ('The Horror of Mutual Funds')
- Why your gut may be more ethical than your brain ('In Defense of Feelings')
- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')
- Why the 'Next Big Thing' often isn't ('The Future Fails Again')
- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')
- And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
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| Book Name | The Myth of the Garage |
| Genre | Small Business & Entrepreneurship |
| Author | Chip Heath |
| Published | 26 January 2012, Thursday |
| Language | English |
| E-Book Size | 351.83 KB |
The Myth of the Garage (Chip Heath) Book Reviews 2024
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Summary of The Myth of the Garage by Chip Heath
The The Myth of the Garage book written by Chip Heath was published on 26 January 2012, Thursday in the Small Business & Entrepreneurship category. A total of 37 readers of the book gave the book 4 points out of 5.
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