Reseña de CIO Survival Guide for the Experience Economy

CIO Survival Guide for the Experience Economy de Chris Parker Resumen del Libro

The CIO Survival Guide for the Experience Economy is a series of inspirational and confrontational articles originally published in the Dutch version of CIO Magazine. The articles cover a broad spectrum of topics and case studies, all of which will provide ideas on how to survive in the world of technology leadership in the future. The articles include the User Experience of Domino's Pizza Tracker, the online Customer Service of Transavia.com, the Salon B approach to Customer Relationships, the Employee Experience of Schiphol Travel, Metro Bank's winning Customer Experience approach, and how TechShop is dominating the Experience Economy. The CIO Survival Guide is written in a direct and informal way, which makes it easy to read. In addition to the cases, there are many additional examples and lists of resources to help you succeed in the Experience Economy. 

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