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  • CIO Survival Guide for the Experience Economy resumen del libro, reseñas

    CIO Survival Guide for the Experience Economy Book Reviews

    Chris Parker

    The CIO Survival Guide for the Experience Economy is a series of inspirational and confrontational articles originally published in the Dutch version of CIO Magazine. The articles ...

  • Profit Upgrade resumen del libro, reseñas

    Profit Upgrade Book Reviews

    Richard Parkes Cordock

    How to Turn Your Workforce into Your Salesforce, and Add £1,000s, £100,000s or £1m+ to Your Bottomline Profits (Each Year, and Even in Sluggish Times)

  • The Art Of Business Branding resumen del libro, reseñas

    The Art Of Business Branding Book Reviews

    Zain Abiddin

    Branding is all about image of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total qu...

  • Diccionario de Inbound Marketing que todo Emprendedor debe conocer resumen del libro, reseñas

    Diccionario de Inbound Marketing que todo Emprendedor debe conocer Book Reviews

    Keiner Chará

    Este libro recopila todos aquellos conceptos que todo emprendedor debe conocer con respecto al Inbound Marketing. En el además de ofrecerse el contenido textual, también le acompañ...

  • 10 Things You Absolutely Must Know Before Joining A MLM or Home Based Business Company resumen del libro, reseñas

    10 Things You Absolutely Must Know Before Joining A MLM or Home Based Business Company Book Reviews

    Kim Thompson-Pinder, Jr

    Everyone knows that in today’s economy that one of the wisest decisions you can make is to have your own MLM business and nothing is better than having one that is ready to go. BUT...

  • SMR Webapplications Review 2.0 English resumen del libro, reseñas

    SMR Webapplications Review 2.0 English Book Reviews

    Sebastian Plasschaert

    Press releases are currently experiencing a resurgence, thanks in part to the growth in online news. Social media news releases (SMRs) are everywhere, and brands are beginning to f...

  • Marketing Profile resumen del libro, reseñas

    Marketing Profile Book Reviews

    Electronic Business Group/Elenbi – Deloitte - SAS

    Every two years, the Electronic Business Group publishes a large outcome study of 100 detailed interviews with Marketing Directors from all sectors in order to understand the evolu...

  • Double Sales resumen del libro, reseñas

    Double Sales Book Reviews

    Pertsiya Val & Liubarov Vladimir

    The growth of sales is possible only if it is pleasant and easy to grow them. In your hands you are holding the book which explains the philosophy of growth of selling and gives pr...

  • Nos Comunicamos resumen del libro, reseñas

    Nos Comunicamos Book Reviews

    Giselle Cubillo & Robert Vega

    Un vistazo a los alcances de la comunicación por las redes sociales

  • How to Market Your ICO resumen del libro, reseñas

    How to Market Your ICO Book Reviews

    Andrew Playford

    The Initial Coin Offering (ICO) or Token Sale, has made exponential strides to become the primary mechanism for todays blockchain startups to raise capital.  By t...

  • Why You Need To Start Network Marketing resumen del libro, reseñas

    Why You Need To Start Network Marketing Book Reviews

    Keith Schreiter

    Network marketing makes a lot more sense when we know the facts. Discover the real reason why people around the world are adding network marketing to their lives.  In this...

  • El eBook y la industria editorial resumen del libro, reseñas

    El eBook y la industria editorial Book Reviews

    Edgardo Flavio López Martínez

    La aparición de las nuevas tecnologías en las comunicaciones ha revolucionado la forma de hacer y entender la mercadotecnia en las organizaciones. Mercadotecnia digital y publicida...

  • Semantic Seo 2016 resumen del libro, reseñas

    Semantic Seo 2016 Book Reviews

    seowaz

    Relevant and Proof Terms Unveiled The Unfair Advantage of Semantic Analysis to Double your SEO and Triple your AdSense Results Ranking your website at the top of Google's sear...

  • All Employees Are Marketers resumen del libro, reseñas

    All Employees Are Marketers Book Reviews

    Richard Parkes Cordock

    Still Think That Marketing is Just the Responsibility of Your Marketing Department?” Think again! The fact is ALL your employees and managers regardless of their title, job descri...

  • The Essential Guide to Internet Marketing resumen del libro, reseñas

    The Essential Guide to Internet Marketing Book Reviews

    CloudTactix Interactive

    Whether your business is just getting started with internet marketing or you just want to brush up on the basics, this eBook can serve as your essential guide to setting up and imp...

  • Jumpstart Your B2B Marketing resumen del libro, reseñas

    Jumpstart Your B2B Marketing Book Reviews

    Various Authors

    Mobile, social media, search, content strategy, PR, direct marketing. The list of tactics goes on. Planning for next year's marketing program can be quite the undertaking. In ...

  • The Road to Strategic Business Development resumen del libro, reseñas

    The Road to Strategic Business Development Book Reviews

    Wm (Bill) Black

    A book about the introduction of strategic business development principles into traditional transactional selling organizations. The book discusses the differences between strategi...

  • Social Media Strategy resumen del libro, reseñas

    Social Media Strategy Book Reviews

    Scott Steinberg

    Planning a social media strategy for your business, company or nonprofit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's...

  • Crearte Digital resumen del libro, reseñas

    Crearte Digital Book Reviews

    Crearte Digital

    El Mercadeo desde un punto de vista digital. Este libro le brindará una breve introducción al mundo digital y la publicidad en redes sociales.

  • Step By Step Guide to LinkedIn resumen del libro, reseñas

    Step By Step Guide to LinkedIn Book Reviews

    Stephen Plotkin

    Using the power of social media can be a daunting prospect for most business owners.  Getting on the major social media platforms seems easy, using them to add value to yo...

  • La Mercadotecnia Directa e Interactiva resumen del libro, reseñas

    La Mercadotecnia Directa e Interactiva Book Reviews

    Ernesto Valdez

    Breve descripción del Marketing Directo e Interactivo en México

  • Winery Email Marketing resumen del libro, reseñas

    Winery Email Marketing Book Reviews

    Benchmark Email

    Benchmark Email surveyed over 157 wineries, analyzed the results and puts it all together here to help all wineries grow their sales through the power of email marketing.

  • A Quick Guide to Open Innovation resumen del libro, reseñas

    A Quick Guide to Open Innovation Book Reviews

    M. Munster

    "A quick guide to Open Innovation"  provides a short introduction to the lay reader that wants to know a little bit more about the hottest item in innovation sci...

  • BRANDWORDS resumen del libro, reseñas

    BRANDWORDS Book Reviews

    Fernando Barrenechea

    Brandwords, es una recopilación de pensamientos en forma de artículos publicados a lo largo de los últimos meses, que con un titulo un tanto improvisado pero muy explicito, pretend...

  • What Is Big Data resumen del libro, reseñas

    What Is Big Data Book Reviews

    Jay Kassing

    What’s the fuss behind BIG DATA? I’ve asked myself the same question and am excited to tell you about my latest book, What is Big Data? It’s a little book, packed with big ideas. I...

  • Step by step guide to make LinkedIn work for your business resumen del libro, reseñas

    Step by step guide to make LinkedIn work for your business Book Reviews

    Stephen Plotkin

    Using the power of social media can be a daunting prospect for most business owners.  Getting on the major social media platforms seems easy, using them to add value to yo...

  • People Upgrade resumen del libro, reseñas

    People Upgrade Book Reviews

    Richard Parkes Cordock

    How to squeeze more revenue, profit and cashflow from your employees and managers – by taking mentoring out of your boardroom and into your workforce

  • Email Marketing for the Busy Startup resumen del libro, reseñas

    Email Marketing for the Busy Startup Book Reviews

    Matt McNeill

    A step by step guide to implementing successful permissionbased email marketing programs, for startup businesses. Email marketing is a fantastic tool for startups to market themsel...

  • The IT Sales Process resumen del libro, reseñas

    The IT Sales Process Book Reviews

    Gary Mohan

    A concise guide about what to do, when selling an IT consultancy solution.

  • App Design Checklist resumen del libro, reseñas

    App Design Checklist Book Reviews

    MindSea Development Inc.

    How do you go from mobile pitch to app store success? There’s no single formula, but you can increase your odds of creating a winning app with these best practices.

  • Mystery Shopping resumen del libro, reseñas

    Mystery Shopping Book Reviews

    Maurizio Battelli & Antonio Palmas

    Il Mystery Shopping è largamente conosciuto come una delle più efficaci metodologie di valutazione e controllo della customer experience. Ma il suo ruolo può essere ulteriormente a...

  • od The iBook resumen del libro, reseñas

    Od The iBook Book Reviews

    Davide Novali

    servizi e descrizione dell'attività officinadanova

  • 7 Biggest Marketing Mistakes Entrepreneurs Make resumen del libro, reseñas

    7 Biggest Marketing Mistakes Entrepreneurs Make Book Reviews

    Craig Garber

    This book shows entrepreneurs and business owners simple strategies to increase their net profits and cashflow, by attracting more qualified leads… charging more money… and positio...

  • Fundamentos de la imagen visual corporativa resumen del libro, reseñas

    Fundamentos de la imagen visual corporativa Book Reviews

    Lizardo Carvajal

    Fundamentos de la Imagen Visual Corporativa es un libro que aclara conceptos fundamentales relacionados con el desarrollo y creación gráfica de una marca. El libro, escrito de una ...

  • The Advertising of Dom Martin resumen del libro, reseñas

    The Advertising of Dom Martin Book Reviews

    Dominic Martin

    A collection of the work and words of Dom Martin who's worked in advertising as a creative person in many of the big London agencies. It's a frank and honest book with th...

  • Online Marketing for Professional Services resumen del libro, reseñas

    Online Marketing for Professional Services Book Reviews

    Lee W. Frederiksen, Ph.D., Sean T. McVey, Sylvia Montgomery, CPSM & Aaron E. Taylor

    There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In t...

  • Enhance Your Digital Marketing resumen del libro, reseñas

    Enhance Your Digital Marketing Book Reviews

    Faiz Aly

    Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to incr...

  • Content Marketing resumen del libro, reseñas

    Content Marketing Book Reviews

    Alberto Arébalos

    El contenido se ha transformado en el nuevo rey. Como consumidores buscamos constantemente en la Web respuestas a los temas que más nos interesan, desde saber cuánto cuesta y qué c...

  • Del Marketing al Neuromarketing resumen del libro, reseñas

    Del Marketing al Neuromarketing Book Reviews

    MSc. Esteban Castillo Troncoso

    Basado en la neurociencia y la neuropsicología , el Neuromarketing estudia la forma en que el cerebro responde a los mensajes publicitarios. Da razón de la forma en que la mente hu...

  • The A to Z of Branding resumen del libro, reseñas

    The A to Z of Branding Book Reviews

    Louise Kennedy

    HAVE YOU EVER BEEN ASKED WHAT A BRAND IS? When you thought about an answer did the word ‘logo’ spring to mind? Brands are really quite complex beasts, much more than a logo.&#x...

  • Boost Your Instagram resumen del libro, reseñas

    Boost Your Instagram Book Reviews

    Faiz Aly

    Instagram is one of largest and fastestgrowing social media networks in the world, and everyone is scrambling to find out how to take advantage of the platform to increase brand aw...

  • Deloitte Global Human Capital Trends 2013 resumen del libro, reseñas

    Deloitte Global Human Capital Trends 2013 Book Reviews

    Brett Walsh, Jeff Schwartz & Julie May

    Looking beyond continued uncertainly, the world’s leading organizations are raising their sights, and pivoting from the great recession to the new horizons of 2020 with a focus on ...

  • The Ultimate Guide to Agile Marketing in Display Ads resumen del libro, reseñas

    The Ultimate Guide to Agile Marketing in Display Ads Book Reviews

    Flite Inc.

    Agile marketing is about taking small steps, minimizing risk, and failing fast all in an effort to figure out what works as efficiently as possible. As a methodology, it focuses o...

  • Lo que interesa es la vida resumen del libro, reseñas

    Lo que interesa es la vida Book Reviews

    Paulo Lima, Fernando Luna, Ciça Pinheiro & Micheline Alves

    «Lo que interesa es la vida. Biografía de una agencia de publicidad.» retrata de forma sincera y relajada la historia de una de las mayores agencias de Brasil, Loducca, hasta que a...

  • Customer Experience Study 2013 resumen del libro, reseñas

    Customer Experience Study 2013 Book Reviews

    Hans-J. Agnischock, Ari Oest & Marcel Bongard

    We come across social media ever more often. Facebook & Co. have become common tools in everyday life. On innumerable platforms, forums and blogs, consumers exchange the ex...

  • Game Change resumen del libro, reseñas

    Game Change Book Reviews

    Craig Atkinson, Malcolm Devoy, Mark Holden, Frances Ralston-Good, Alasdair Reid, Chris Stephenson & Gary Neill

    “Cuando los investigadores comenzaron a explorar el grado de inmersión e interés tan grande de la gente en los videojuegos, se quedaron perplejos. ¿Cómo es que la gente pone más es...

  • LAS REDES SOCIALES EN LA EMPRESA resumen del libro, reseñas

    LAS REDES SOCIALES EN LA EMPRESA Book Reviews

    José Souto

    Documentación para los participantes del curso básico La Redes Sociales en la Empresa, por José Souto en la Cámara de Comercio de A Coruña.  Enero de 2012

  • 13 for 2013 resumen del libro, reseñas

    13 for 2013 Book Reviews

    Prosumer Reports

    The only way to survive and thrive in an age in which fluidity dominates culture is to arm yourself with the right tools. In this quest, trendspotting is more important than ever. ...

  • The Power of Video resumen del libro, reseñas

    The Power of Video Book Reviews

    Chris Donaldson

    Learn how video can increase your bottom line, your business, and your brand.

  • Viral Marketing Strategies resumen del libro, reseñas

    Viral Marketing Strategies Book Reviews

    Chillik Media

    Spend Less and Earn More Using Free and Low Cost Viral Marketing Website Promotion Tactics How would you like to roll out a nocost lowcost marketing campaign today just one time ...

  • Deal Coaching is a Lost Art resumen del libro, reseñas

    Deal Coaching is a Lost Art Book Reviews

    Peter Bourke

    Effective deal coaching is a lost art. Many VP’s of Sales know they’re not winning their fair share of new business and are frustrated because they can’t put their finger on the ro...

  • Perspectivas de patrocinio 2014 resumen del libro, reseñas

    Perspectivas de patrocinio 2014 Book Reviews

    Ismael Massa & Patrocinio y Estrategia

    El informe Perspectivas de Patrocinio 2014 analiza las tendencias cualitativas más sobresalientes relacionadas con las actividades de patrocinio, mecenazgo y acción social de las e...

  • The Casual Vacancy resumen del libro, reseñas

    The Casual Vacancy Book Reviews

    Wilwarin Brevis

    This is a school project in branding (about 25 pages). The aim is to understand the impact of the new book of J.K. Rowling, The Casual Vacancy on her readership. We choose to consi...

  • Best of Branded Content Marketing resumen del libro, reseñas

    Best of Branded Content Marketing Book Reviews

    Andrew Canter, Justin Kirby, Greta McFarlane, Mark Welland & The Branded Content Marketing Association

    Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing is the first in a series of social media and branded content ebooks.&am...

  • Pinterest para crear negocio resumen del libro, reseñas

    Pinterest para crear negocio Book Reviews

    Tirso Maldonado Bori

    Tutorial práctico en cómo explotar Pinterest para los negocios.

  • The Benchmark Email Quickstart Guide resumen del libro, reseñas

    The Benchmark Email Quickstart Guide Book Reviews

    Benchmark Email

    Benchmark Email breaks down the email marketing to six easy steps so that you can promote your business quickly and efficiently. Get a free trial and more info at www.BenchmarkEmai...

  • Multiplying Your Marketing Impact with Social Media resumen del libro, reseñas

    Multiplying Your Marketing Impact with Social Media Book Reviews

    Luanne Tierney, Chris Kenton & John Elston

    Social networks have breathed new life into the way companies build brands, promote products, spread adoption and engage with current and potential customers. Done  &#...

  • Mobile Commerce resumen del libro, reseñas

    Mobile Commerce Book Reviews

    Terence Reis

    Este livro é um guia rápido, como indica. Algumas páginas dedicadas aqueles que se interessam pelo tema mobile e gostariam de saber mais sobre mobile commerce. São poucas páginas c...

  • Le mini-guide du blogueur resumen del libro, reseñas

    Le mini-guide du blogueur Book Reviews

    Rita Baker

    Information et astuces sur la promotion et la rentabilisation de son blogue personnel.

  • Building Your Business with Twitter, Facebook, and Pinterest resumen del libro, reseñas

    Building Your Business with Twitter, Facebook, and Pinterest Book Reviews

    David Souza

    Social Media Marketing for your business using Twitter, Facebook, and Pinterest. Building a business of any size these days takes more than radio, television and print advertising....

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