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B. Joseph Pine (born 1958) is an American author. He coined the term "experience economy". Bibliography Mass Customization: The New Frontier in Business Competition, 1992 Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010 The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999 Authenticity: What Consumers Really Want, 2007 Video TED Talks, 2009 Yes, And, 2006 References Sources Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/ . Discover the B Joseph Pine Ii James H Gilmore popular books. Find the top 100 most popular B Joseph Pine Ii James H Gilmore books.

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