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The Onion is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 29, 1988, in Madison, Wisconsin. The Onion began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the Onion News Network. In 2013, The Onion ceased publishing its print edition and launched Onion Labs, an advertising agency. The Onion's articles cover current events, both real and fictional, parodying the tone and format of traditional news organizations with stories, editorials, and man-on-the-street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire North American Continent Into Darkness". In 1999, comedian Bob Odenkirk praised the publication as "the best comedy writing in the country". The Onion previously ran The A.V. Club, an entertainment and pop culture publication founded in 1993 that contains interviews and reviews of newly released media and other weekly features, and ClickHole, a satirical website founded in 2014 which parodies clickbait websites. ClickHole was acquired by Cards Against Humanity in February 2020 while The A.V. Club was acquired by Paste Magazine in March 2024. History Publication's name "People always ask questions about where the name The Onion came from," said former President Sean Mills in an interview with Wikinews; "and, when I recently asked Tim Keck, who was one of the founders, he told me... Literally that his uncle said he should call it The Onion when he saw him and Chris Johnson eating an onion sandwich. They had literally just cut up the onion and put it on bread." According to former editorial manager, Chet Clem, their food budget was so low when they started the paper that they were down to white bread and onions. This account was disputed by an editor of The Onion, Cole Bolton, during an event at the University of Chicago. Bolton called Mills's account "the dumbest explanation" and asserted that it is likely wrong. According to Bolton, the most plausible explanation is that The Onion was mocking a campus newsletter called The Union. Madison (1988–2001) Conceived by University of Wisconsin students Tim Keck and Christopher Johnson, The Onion was founded as a weekly print newspaper for satirical news in 1988 in Madison, Wisconsin, by Keck and Johnson. In 1989, Keck and Johnson sold the paper to Scott Dikkers, who had been contributing cartoons; Peter Haise, a lead advertising rep; and Jonathan Hart Eddy, the IT person, for $16,000 ($19,000 according to some sources). After the sale, Keck and Johnson separately became publishers of similar alternative weeklies: Keck of The Stranger in Seattle, Washington, and Johnson of the Weekly Alibi in Albuquerque, New Mexico. Haise left The Onion after 15 years and eventually opened a custom framing shop in Wauwatosa, Wisconsin. Dikkers, who originally joined the staff as a cartoonist, said he was de facto editor by the third issue and became The Onion's longest-serving editor in chief (1988–1999, 2005–2008). In its earlier years, The Onion was successful in a number of university locations (e.g., University of Wisconsin–Madison and University of Illinois at Urbana–Champaign). The publication primarily consisted of a mix of Dikkers's cartoons, Spy magazine-like satire, and short fiction. The bottom three inches were reserved as ad space for coupons that were typically purchased by local, student-centered or inexpensive establishments, such as eateries and video rental stores. The June 16, 1993 issue of The Daily Iowan ran a profile of Dikkers, in which it stated that "Dikkers still lives in Madison, spending about five hours a week on Jim's Journal and the rest of the time as co-owner of a satirical newspaper called The Onion". In a 1994 interview with U. Magazine, Dikkers discussed Onion, Inc.'s plans to create a new sketch comedy show called The Comedy Castaways, which they were in the process of pitching to NBC, Fox, and HBO. With a pilot and the first two episodes in post-production, Dikkers said, "I think what sets us apart is we've intentionally formed a tightly knit group of funny performers. A lot of these other shows are created by 50-year-olds, written by 40-year-olds and performed by 35-year-olds". In 1995, Dave and Jeff Haupt sold their shares of Cisco Systems and they cut a deal with then-publisher Peter Haise for rights to The Onion name for 10 years in exchange for a one-time $25,000 licensing fee to open a franchise in Denver, Colorado. The publication also licensed The Onion's content for between $200 and $500 a week. According to the Haupts, the staff in the paper's Chicago office were known to smoke marijuana while watching Cubs games on television. But the Haupts and their partner, Dave Rogers, assembled a more business focused staff. While other editions of The Onion ran pages of stories there weren’t enough ads to support, the Haupts cut content to avoid losses. It was a deal many at The Onion, eventually regretted. There were blowups when the Haupts refused to run especially biting headlines or when they made changes to the paper’s layout. "We might have been selling humor, but the business behind it was always very serious to us. The rest of The Onion was a complete disaster." In the spring of 1996, Ben Karlin and Dikkers collaborated with Robert Smigel and Dana Carvey to create four short Onion news segments for The Dana Carvey Show. Smigel said that after being introduced to The Onion by Bob Odenkirk a year earlier, "it jumped out at me as something completely original and great, and I really wanted to use it on the show". Although four fake news segments anchored by Stephen Colbert were recorded, only one of the segments actually aired. In 1996, when it was still only a print newspaper, an Onion article titled "Clinton Deploys Vowels to Bosnia" was widely disseminated online without attribution, spurring the creation of The Onion's official website (theonion.com) so they could properly claim credit for content that was being passed around online forums such as Usenet and various mailing lists. The publication received expanded global recognition as a result of the website as well. In a 2002 interview, then-editor in chief Rob Siegel said, "If you look at the breakdown of people who read The Onion online, it's like Microsoft, Dell Computers, the Department of Justice and then, like, University of Wisconsin. So it's a combination of students and pretty impressive people. I get the feeling that the print version is read by people hanging out in bars". In the fall of 1996, Ben Karlin, who had been a writer/editor for the publication since graduating f.... Discover the Editors Of The Onion popular books. Find the top 100 most popular Editors Of The Onion books.