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The National Magazine Awards, also known as the Ellie Awards, honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Originally limited to print magazines, the awards now recognize magazine-quality journalism published in any medium. They are sponsored by the American Society of Magazine Editors (ASME) in association with Columbia University Graduate School of Journalism, and are administered by ASME in New York City. The awards have been presented annually since 1966. The Ellie Awards are judged by magazine journalists and journalism educators selected by the administrators of the awards. More than 300 judges participate every year. Each judge is assigned to a judging group that averages 15 judges, including a judging leader. Each judging group chooses five finalists (seven in Reporting and Feature Writing); the same judging group selects one of the finalists to be the winner of the Ellie Award in that category. Judging results are subject to the approval of the National Magazine Awards Board, which is composed of current and former officers of ASME, the dean of the Columbia University Graduate School of Journalism, and veteran judges. Finalists in each of the Ellie Award categories receive certificates of recognition. The winner in each category receives a reproduction of Alexander Calder's stabile "Elephant", the symbol of the awards since 1970. Among the notable changes for 2017 are the expansion of the Design and Photography categories to include digital entries and the suspension of the Fiction award. Current categories General Excellence Honors print and digital magazines in several categories based on content and audience. Businessweek received the first ever award in 1973. No award was given from 1974 through 1980. When General Excellence returned as a category in 1981, it was given to four magazines per year until 1998, when five magazines received General Excellence awards. Six magazines received awards in 2002. From 2003 to 2010, the award went to seven different magazines and in 2011, to eight. Since 2012, the award has gone to six magazines. Starting 2016, it is defined into four groups: "News, Sports and Entertainment", "Service and Lifestyle", "Special Interest", "Literature, Science and Politics". Design Previously known as Visual Excellence (1970–1979). Honors overall excellence in print magazine design. Merged with Photography in 2019. Photography Honors overall excellence in print magazine photography. Merged with Design in 2019. Design and Photography Merged from two former categories. Divided awards into "News and Opinion" – Honors the visual excellence of print and digital magazines covering politics, business, technology and entertainment. – and "Service and Lifestyle" – Honors the visual excellence of print and digital magazines covering fashion, food, travel and design. Feature Photography Previously known as Photo Portfolio/Photo Essay (2004–2006) and Photo Portfolio (2007–2010). Honors the use of original photography in a feature story, photo-essay or photo portfolio. Single-Topic Issue Honors publications that have devoted a single print issue or a major digital package to the comprehensive examination of one subject No award was given in 2000 or 2001. Personal Service Previously known as Service to the Individual (1974—1985). Honors magazine journalism that serves readers’ needs and aspirations. No award was given in 1981. Leisure Interests Previously known as Special Interests (1986–2001). Honors the use of print to provide practical information about recreational activities and special interests. Website Honors magazine websites and online-only magazines. Divided into two categories in 2019: "News and Opinion"-Honors magazine websites covering politics, business, technology and entertainment- and "Service and Life Style" – Honors magazine websites covering fashion, food, travel and design. Digital Innovation Honors the outstanding use of digital media by magazine websites and digital-only magazines Social media Honors the outstanding use of social accounts by magazine websites and digital-only magazines. Podcasting Honors the outstanding use of audio content by magazine websites and digital-only magazines. Video Honors the outstanding use of video by magazines published on digital platforms. Divided into two categories in 2019: "News and Opinion"-Honors coverage of politics, business, technology and entertainment- and "Service and Life Style" – Honors coverage of fashion, food, travel and design. Public Interest Known as Public Service (1970–1985). Honors magazine journalism that illuminates issues of national importance. No award was given in 1973. Reporting Previously known as Reporting Excellence (1970–1980) and New Reporting in 1988. Honors reporting excellence as exemplified by one article or a series of articles. Feature Writing Honors original, stylish storytelling. Essays and Criticism Category previously known as "Criticism & Belle-Lettres" (1977) and Essays (2000–10). Honors "long-form journalism that presents the opinions of the writer on topics ranging from the personal to the political". Columns and Commentary Honors political and social commentary; news analysis; and reviews and criticism. Profile Writing Category was inactive from 2013 through 2019 and was reactivated in 2020. Category was briefly known as Profiles from 2000 to 2001. Honors excellence in profile writing by recognizing the vividness and perceptiveness with which the writer brings his or her subject to life. Former categories National Magazine Award For the first four years of the National Magazine Awards, only one award was given. 1966 Look "for its skillful editing, imagination and editorial integrity, all of which were reflected particularly in its treatment of the racial issue during 1965." 1967 LIFE "in recognition of skillful, imaginative and constructive editing as reflected particularly in vivid photo reporting of the war in Vietnam, outstanding coverage of the civil rights issue, and effective support for the preservation of great works of art—in keeping with an admirable tradition of public education on cultural subjects." 1968 Newsweek "in recognition of that magazine's development of a new form of editorial analysis and advocacy in its major effort to present America's racial problems. The 'program of action,' published in Newsweek's issue of November 20, 1967, was a 23 page article combining reportage, analysis and opinion under the title 'The Negro in America: What Must Be Done.' The judges considered the project, clearly labeled as a departure from Newsweek’s standard policy, to have been skillfully and responsibly executed. They consider it a useful and important form, when sparingly used, in the news magazine field." 1969 American Machinist, a McGraw-Hill t.... Discover the Ellie Isaacson popular books. Find the top 100 most popular Ellie Isaacson books.