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Die Sendung mit der Maus (The Show with the Mouse), often Die Maus (The Mouse), is a German children's television series, popular nationwide for its educational content. The show first aired on 7 March 1971. Originally called Lach- und Sachgeschichten für Fernsehanfänger ("Laughing and Learning Stories for Television Beginners"), it was controversial because West German law prohibited television for children under six years of age. The program was initially condemned by teachers and childcare professionals as bad for children's development, but is now hailed for its ability to convey information to children, having received over 75 awards. On 7 March 1999 the program's Internet site was launched and received 2,400 e-mails and 4 million hits on the first day. Format Aimed at young children, the program has a magazine format, with several segments, some humorous, others educational presented in a simple, straightforward manner. Many of the show's early viewers are now adults whose children are forming the second generation of viewers. It is not uncommon for children to watch the program with their parents or for children to stop watching around the age of 10 or 12 and then come back at the age of 18. The German newspaper Welt am Sonntag found that although the target age was from about four to eight, the average age of viewers was 39. Each show consists of several segments, the Lachgeschichten ("laughing stories") purely to amuse, and the Sachgeschichten ("non-fiction stories"), short educational features on a variety of topics, such as what must be done before a plane can take off, how holes get into Swiss cheese or the stripes into toothpaste. These are punctuated by a short cartoon with the mouse, often with one or more of its friends. Introduction The show starts with its theme music, unchanged since 1971 and recognised throughout the German population. The introduction consists of a few bars of the theme and a German voice-over describing the topics in that week's show. The voice-over is then repeated in a foreign language. Initially, Turkish, Spanish and Italian were used, in order to include the children of foreign guest workers (Gastarbeiter), but now, other languages are used as well. The foreign language changes every week. After the theme music ends, the foreign language is identified. Animated interludes Between the show's segments are "mouse spots", hand-drawn cartoons of 30 to 100 seconds that feature the orange mouse and its friends, a small blue elephant and a yellow duck. None of the characters speak. Rather, sound effects and music comprise the soundtrack as the characters interact and solve problems. The animated interludes serve to separate the segments, offering young viewers a moment to relax, avoiding sensory overload from too rapid a succession of input. The mouse is orange with brown ears, arms and legs. In order to solve problems it can stretch its legs as long as it wants, jump a rope with its detachable tail or fetch tools from its body. The elephant is blue with yellow toenails and is smaller than the mouse. It can be characterized as curious, very strong, spontaneous and faithful. When it appears on the stage it trumpets loudly. It likes to sleep, or to laugh when the mouse has done something wrong. It appears in many of the Mouse-Spots. The duck is yellow (with orange beak and feet), smaller than the mouse but larger than the elephant, so that their relative sizes are exactly the opposite of those of their real-life counterparts. The duck is naughty and quacks loudly, "chaos comes onto the stage" anytime it appears. It appears in the mouse-spots less frequently than the elephant. Educational film shorts The idea for the educational film shorts came from one of the founders of the series, who noticed that children were very aware of the advertising on television. They were very well-made with very good photography and he got the idea to make "commercials" about reality. The first production answered the question, "Where do bread rolls come from?" Some 400 letters a week arrive at the production office, and a large part of each show is used for such features, often answering questions asked by viewers. Segments have covered such topics as: How re-usable hand warmers work How the Internet works How a hot-air balloon flies How to make electricity from lemons, enough to light a light bulb How a cell phone works How solar cells work A stuffed toy "Mouse" flew into outer space and was a "guest" on board the Russian Mir space station, where it appeared in an educational segment. The stuffed toy was later brought back to the producers on earth. A number of the educational segments have also dealt with difficult topics, such as life in Germany in the aftermath of World War II, the Chernobyl nuclear disaster and death. Care is taken to explain things in a way that is comprehensible to young children. Analogies are used to explain concepts, and often everyday items already known to most children are used to illustrate. For example, a segment on the Battle of the Teutoburg Forest was produced using Playmobil figures to represent the three Roman legions involved, a total of 16,500 soldiers. Wanting to convey how large a force that was, the program purchased 16,500 Playmobil toy figures and dressed them up as Roman soldiers, lining them up into columns as they would have appeared in real life. The columns of toy soldiers took up 200 meters. These toy Roman legions are now housed in three museums in different parts of Germany. A segment on the internet shows messengers running through the hallways of a large building, delivering messages in envelopes (data packets) from the user to servers and back. The hallways represent the data lines and the offices were internet hosts. In just eight minutes, the program accurately describes how the internet functions in a manner simple enough for children to understand. In the case of industrially produced things, each step is shown in great detail, so one can actually see how, for example, a piece of metal is formed by a tool. If something happens too fast for the naked eye it is shown filmed in slow motion. After each step, usually the previous steps including the new one are recapped briefly to help children remember what they already saw. Concepts which are not visible at all are explained with some form of analogous portrayal. Accordingly, the language used in the narration is kept very simple. The segments are usually narrated by an off-camera voice. Sentences are short. "Big words" are not used, and difficult concepts are broken down and described while they are being shown on camera. This is designed to free children from the more abstract concepts and devices of language, thus giving their minds space to comprehend the concepts explained rather than having to struggle comprehending the language of the explanation. Nonetheless, the educational film shorts are such effective presentations of their su.... Discover the Florian Freistetter popular books. Find the top 100 most popular Florian Freistetter books.

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    Florian Freistetter

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