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Kurkure is an Indian and Pakistani brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn, that is owned by Lays, which in turn owned by PepsiCo. It was first launched in 1999 in India. The snack is being manufactured and sold in India and in Pakistan. The word Kurkure means "crunchy" in Hindi and Urdu languages. In India, it is manufactured in Sangrur, Pune, Howrah, Sonipat, Ranga Reddy, Vaishali and Kamrup. In Pakistan, it is manufactured in Gulberg, Lahore. Ingredients Kurkure is made from rice meal, edible vegetable oil (palm oil), corn meal, gram meal, spices (such as turmeric), condiments, salt, sugar, tartaric, and E631. Kurkure is not completely vegan as the PepsiCo website in a pdf listing the ingredients show milk solids as one of the ingredients. It contains natural, nature-identical, and artificial flavoring substances. Flavors Pakistan Red Chilli Jhatka Chutney Chaska Toofani Mirch Toofani Masala India Masala Munch Kurkure Playz Puffcorn Yummy Cheez Chilli Chatka Naughty Tomato Launching Initially Kurkure was launched in India in 1999, In 2001 Indian television actress Mandira Bedi and Pooja Ghai appeared in few commercials of Kurkure and served for the new brand . In 2004, Indian Hindi film actress Juhi Chawla was featured in advertisements for Kurkure. and from 2008 Kareena Kapoor was endorsing a new range (Kurkure Desi beats) under the main brand .Kurkure was launched in Tamil Media in 2008 with actress Simran as its brand ambassador. In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure. In 2019 Samantha Ruth Prabhu & Taapsee Pannu acted in Hindi,Tamil and Telugu commercials of Kurkure .In 2021 & 2022 Akshay Kumar appeared in Kurkure commercials along with Kritika Kamra and Samantha Ruth Prabhu. In 2024, actress Sara Ali Khan acted in Kurkure's Hindi commercial. Kurkure was launched in Pakistan in 2007. Actresses Ayesha Omer, Hania Amir and Iqra Aziz have all been featured in television commercials for Kurkure in the country. References External links Kurkure on Facebook (India) Kurkure on Facebook (Pakistan). Discover the Hania Allen popular books. Find the top 100 most popular Hania Allen books.