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This is a list of fictional characters in the television series Mad Men, all of whom have appeared in multiple episodes. Overview Cast notes * ^1 Maxwell Huckabee and Aaron Hart have split the role of Bobby Draper in the first season, while Hart takes over for the second season. Jared Gilmore plays Bobby throughout the third and fourth seasons. Primary characters Don Draper Donald "Don" Draper (né Dick Whitman; Jon Hamm) born in 1926, is the creative director at Sterling Cooper Advertising Agency; he eventually rises to become a partner. He later becomes a founding partner at Sterling Cooper Draper Pryce. Draper is the series' protagonist, and more storylines focus on him than on other characters. Peggy Olson Margaret "Peggy" Olson (Elisabeth Moss), upon introduction, is the ostensibly naïve "new girl" at Sterling Cooper. She was originally Draper's secretary, but showed surprising talent and initiative, including a knack—similar to Draper's—for understanding the consumer's mind. Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger. Pete Campbell Peter "Pete" Campbell (Vincent Kartheiser) is an ambitious young account executive whose father-in-law controls the advertising for Clearasil, a Sterling Cooper account. Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes the partner of Sterling Cooper Draper Pryce. Betty (Draper) Francis Elizabeth "Betty" Francis (née Hofstadt, formerly Draper; January Jones) is the ex-wife of Don Draper (who affectionately called her "Betts," or on occasion "Birdy") and mother of their three children, Sally, Bobby, and Gene. Her family home was in Elkins Park, Pa., and she graduated from Bryn Mawr College. She speaks fluent Italian. She is the archetypal dissatisfied 1960s housewife, who dutifully turned her back on her education and professional career (as a model) to become a homemaker. After obtaining a divorce from Don, she marries Henry Francis and moves to Rye in late 1965. Despite no longer being married to Don, Betty is shown to harbor feelings for him. Joan Harris Joan P. Harris (née Holloway; Christina Hendricks) is first depicted as an office manager at Sterling Cooper, who acts as a professional and social mentor, as well as an occasional rival, to Peggy Olson, much as Don Draper is to Pete Campbell. Throughout the course of the series, Joan has a long-standing affair with Roger Sterling, which results in their conceiving a son. She ascribes the boy's fatherhood to her husband, a physician serving as a military officer in Vietnam, whom she later divorces. Joan eventually rises up to the level of partner at Sterling Cooper Draper Pryce and the following SC&P, and chooses to create her own firm after SC&P is absorbed by McCann Erickson. Roger Sterling Roger H. Sterling, Jr. (John Slattery), is one of the two managing partners of Sterling Cooper, and later a founding partner at Sterling Cooper Draper Pryce. Roger's relationship with Lucky Strike, one of Sterling Cooper's most lucrative accounts, is key to the story from the outset. Supporting characters Sal Romano Salvatore "Sal" Romano (Bryan Batt) is the Italian-American art director at Sterling Cooper, originally from Baltimore. Sal turned down a proposition from a male employee of Belle Jolie Cosmetics midway through the first season, admitting that though he has thought about having relationships with men, he has never acted on this impulse. He joins the other men of Sterling Cooper in flirting with the women in the workplace. He speaks to his mother in Italian. Sal is shown to have a sarcastic side to his personality, mocking Pete after he nearly loses his job and laughing at Freddy Rumsen urinating himself. Between Seasons 1 and 2, Sal marries a childhood friend, Kitty (Sarah Drew). The two entertain Ken Cosgrove for dinner during the Season 2 episode "The Gold Violin", during which Sal seems taken with his guest. Kitty shows signs of frustration at being ignored, expressing that something is wrong in their marriage. In the Season 3 premiere, Don Draper sees Sal alone with a partly-dressed, male hotel bellhop, but subtly assures Sal he will keep silent by drawing Sal's attention to the ad slogan they had been working on for raincoats: "Limit your exposure". Later in the third season, with Don's encouragement, Sal branches out into directing commercials for the company. Meanwhile, Sal and Kitty have not had sex in several months and Kitty tells Sal she needs "tending to". He assures her that he loves her, but his mind is elsewhere due to pressures at work. Illustrations popular in magazine advertisements in the 1950s and early 1960s are going out of style in favor of photographs, so he fears he will lose his job as an illustrator. Later in the scene, Kitty is in bed and Sal vividly demonstrates how the Ann-Margret look-alike will dance and sing "Bye Bye Birdie" in his commercial, with lyrics changed for Pepsi's new diet drink Patio. Kitty nods but appears uncomfortable with Sal's flamboyant performance. In the Season 3 episode "Wee Small Hours", Sal rejects the advances of Lee Garner, Jr., a married Lucky Strike executive who, in retaliation, calls Harry Crane and demands Sal's removal from the account. When Harry fails to pass this on, Garner walks out of a subsequent meeting. Roger fires Sal on the spot. Don supports Roger's decision on the basis that the company can afford to lose him rather than Lucky Strike and regards Sal with disdain, implying that he should have just given Garner what he wanted. In Sal's last appearance, he calls his wife late at night from a payphone located in a park, a group of men nearby. He does not tell her he has been fired, only that he will be arriving home late. Paul Kinsey Paul Kinsey (Michael Gladis) is a copywriter at Sterling Cooper. Kinsey initially features as part of the group of unmarried or childless young ad men in the Sterling Cooper office, who spend a lot of their time drinking, flirting, and gossiping. Paul tries out a lot of identities for himself throughout the series, never seeming to feel comfortable where he belongs. In addition to his creative duties at Sterling Cooper, Paul is a writer, and in the Season 1 episode "Nixon vs. Kennedy", his drunken co-workers find a play he wrote and act it out, although it is not very good, and it seems to ridicule a lot of his co-workers. Paul dated Joan prior to the beginning of the series, but Joan split up with him because he bragged about their relationship around the office; according to Joan, Paul "has a big mouth". When a then-naive Peggy begins to work at Sterling Cooper as Don's secretary, Paul hits on her, but Peggy rejects him, as she is secretly attracted to Pete. In Season 2, Paul dates Sheila, a black assistant manager in South Orange who is invol.... Discover the Holli Cooper popular books. Find the top 100 most popular Holli Cooper books.