Shopper Marketing Book Reviews
Shopper Marketing by Paul Barnett Book Summary
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shopmart, calls to ask for their help in getting the category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.
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| Book Name | Shopper Marketing |
| Genre | Marketing & Sales |
| Author | Paul Barnett |
| Published | 13 January 2016, Wednesday |
| Language | English |
| E-Book Size | 3.05 MB |
Shopper Marketing (Paul Barnett) Book Reviews 2024
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| Download Link | Book Format |
| shopper-marketing-ebook.pdf | |
| shopper-marketing-ebook.epub | EPUB |
| shopper-marketing-ebook.kindle | KINDLE |
Shopper Marketing E-book (PDF, PUB, KINDLE) Download
Shopper Marketing ebook shopper-marketing (3.05 MB) download new links will be update!
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Summary of Shopper Marketing by Paul Barnett
The Shopper Marketing book written by Paul Barnett was published on 13 January 2016, Wednesday in the Marketing & Sales category. A total of 94 readers of the book gave the book 0 points out of 5.
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