Summary of Invisible Influence Book Reviews
Summary of Invisible Influence by Instaread Book Summary
Summary of Invisible Influence by Jonah Berger | Includes Analysis
Preview:
Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.
Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice.
Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group…
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis
• Overview of the Book
• Important People
• Key Takeaways
• Analysis of Key Takeaways
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Book Name | Summary of Invisible Influence |
Genre | Study Aids |
Author | Instaread |
Published | 26 August 2016, Friday |
Language | English |
E-Book Size | 693.28 KB |
Summary of Invisible Influence (Instaread) Book Reviews 2024
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Summary of Summary of Invisible Influence by Instaread
The Summary of Invisible Influence book written by Instaread was published on 26 August 2016, Friday in the Study Aids category. A total of 66 readers of the book gave the book 0 points out of 5.
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