The Real Mad Men Book Reviews
The Real Mad Men by Andrew Cracknell Book Summary
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.
AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
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| Book Name | The Real Mad Men |
| Genre | Marketing & Sales |
| Author | Andrew Cracknell |
| Published | 28 February 2012, Tuesday |
| Language | English |
| E-Book Size | 5.03 MB |
The Real Mad Men (Andrew Cracknell) Book Reviews 2024
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| Download Link | Book Format |
| the-real-mad-men-ebook.pdf | |
| the-real-mad-men-ebook.epub | EPUB |
| the-real-mad-men-ebook.kindle | KINDLE |
The Real Mad Men E-book (PDF, PUB, KINDLE) Download
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Summary of The Real Mad Men by Andrew Cracknell
The The Real Mad Men book written by Andrew Cracknell was published on 28 February 2012, Tuesday in the Marketing & Sales category. A total of 98 readers of the book gave the book 0 points out of 5.
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