The JOLT Effect Book Reviews
The JOLT Effect by Matthew Dixon & Ted McKenna Book Summary
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
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| Book Name | The JOLT Effect |
| Genre | Business & Personal Finance |
| Author | Matthew Dixon & Ted McKenna |
| Published | 20 September 2022, Tuesday |
| Language | English |
| E-Book Size | 6.64 MB |
The JOLT Effect (Matthew Dixon & Ted McKenna) Book Reviews 2024
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| Download Link | Book Format |
| the-jolt-effect-ebook.pdf | |
| the-jolt-effect-ebook.epub | EPUB |
| the-jolt-effect-ebook.kindle | KINDLE |
The JOLT Effect E-book (PDF, PUB, KINDLE) Download
The JOLT Effect ebook the-jolt-effect (6.64 MB) download new links will be update!
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Summary of The JOLT Effect by Matthew Dixon & Ted McKenna
The The JOLT Effect book written by Matthew Dixon & Ted McKenna was published on 20 September 2022, Tuesday in the Business & Personal Finance category. A total of 76 readers of the book gave the book 0 points out of 5.
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